In today’s tech savvy world, mobile phones are no longer a luxury but rather a necessity. It would be difficult to function right now without one. Everything and everyone are always on the go and the communication aspect of people’s lives just has to keep up.
Mobile marketing has come up as one of the best way of promoting any product or services. It is better than other marketing sources because it can perform in moving fashion and it just requires a mobile phone. It allows any company or firm to communicate with people in a relevant and interactive manner through a mobile device or a network.
An Australian advertising campaign launched by Tourism Australia featured a bikini-clad Australian woman asking television viewers from around the world… ‘where the bloody hell are ya?’
