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LG has made quite a name for itself over the past several years in the cell phone market; however, they have been reluctant to enter the Android fray. Getting their feet wet with the LG Intouch Max GW620, LG has followed up this early entry into the Android field with the LG Optimus GT540. Dubbed the Optimus, LG has added to what the 620 could do without going overboard. Android newbies and seasoned veterans alike will find the phone a delight to use.

The Optimus’s construction is of high quality plastic and presents a 3.2-inch resistive screen. It is not the smallest phone on the shelf, but it still easily fits in the pocket at 109mm tall, 54.5mm wide, and 12.7mm thick. Although some prefer the ease of capacitive screens to that of resistive, the screen on the Optimus is very responsive and accurate. Images receive the support of 320 x 480 pixel resolution and 256K colors.

Powered by the Android 1.6 operating system, the Optimus also uses an updated S-class user interface. Call, menu, and messaging buttons are found at the bottom of one of two home screens. Available are the basic Android home screen or a customized LG version. The customized home screen offers some nifty features like the ability to access messaging whenever you wish as well as portions of the drag-up menu, widgets, folders, and shortcuts. UI is very friendly and affords the user the convenience of importing contacts from Facebook, Bebo, and Twitter. Your friends are only a touch away.

One feature found on every cell phone these days is the camera, and the Optimus takes photos with a 3-megapixel camera that includes autofocus. 2048 x 1536 pixel resolution presents these photos in bright clarity. Face and smile detection are also nice aspects of the camera. Users who have experienced the Viewty Smart will already be familiar with the camera’s interface, as it is the basis for the Optimus’s. VGA video is also shot at a rate of 17 frames per second.

Cell phones must of course perform talk capabilities, but they have become vast multimedia centers as well. LG has created one with the Optimus, offering media play support of Xvid and Divx formats. Musically, the phone supports FM radio and an RDS feature contains radio channels. Its interface is the same as LG’s other models. Bass adds kick to the sound, and it is all rounded out by 150 MB of internal memory.

LG has created a smartphone that utilizes the Android system well even at this early stage of development for the company. Both those new to LG and those who have been customers for some time will find a pleasing experience with the Optimus handset. Its simple, yet capable performance utilizes much of what Android has to offer and presents it in an easily digestible manner.

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