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Getting into the Android game fairly late, LG continues to explore this territory with the new LG GT540. It has been given the easier to remember name of Optimus. Taking the next step onward from the GW620, the Optimus is similar in many ways, limiting development costs. The customer is sure to benefit from this in a mid-priced smartphone.

The Optimus offers a QWERTY keyboard option that makes typing easier than using word/T9 functions. Though not the smallest handset available on the market, it is still reasonably sized at 109 x 54.5 x 12.7mm. Most pockets will easily accommodate the phone, and you won’t feel weighed down because of the Optimus’s lightweight plastic construction. Light curves are fashioned from the plastic shell, presenting a sleek, smooth appearance to the phone.

Featured prominently on the front of the LG Optimus is the robust 3-inch resistive touch screen. Although not a capacitive touch screen, the one installed on the Optimus is still accurate and responsive. The handset will assuredly perform texting duties just like any other. The TFT display is presented in HVGA resolution, which is something many phones in its price range cannot match. Images are supported capably with a 320 x 480 pixel resolution and 256K colors.

On the Optimus you will find two kinds of home screens. One is the familiar Android experience while the other is LG customized. LG’s version allows you to customize buttons at the bottom of the screen that grant access to messaging at any time as well as widgets, folders, and shortcuts. You can even choose the number of available home screens, anywhere from three to seven. Or, you can change the theme completely.

One area in which the LG Optimus really excels is battery life. Equipped with a 1500mAh lithium-ion battery, the phone offers 1500 hours of standby life and up to 7 hours and 20 minutes of talk time. Many smartphones in its price range, or any other range for that matter, can claim these numbers.

Smartphones, multimedia and voice powerhouses that they are, must feature other gadgets to satisfy the user. An alarm clock, world clock, a dedicated Youtube plug-in, a PDF viewer, voice recorder, and personal organizer just scratch the surface of available applications for the Optimus.

An entry-level Android phone, the LG Optimus affords ease of use that will not overwhelm new users. These customers will like the ease of use, while the experienced user will find the familiarity useful.

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